![]() ![]() The superstar couple’s music video inspired detailed analysis by fans and art experts alike and provided subtle commentary on their marriage, as well as society at large (read: the objectification of black bodies, the omnipresence of religious iconography in pop culture, and above all else, black excellence). “No other museum in the world has ever equaled this figure.” According to the museum, a big part of the record-breaking attendance can be attributed to the Carters’ music video, which was shot entirely in the 652,000-square-foot space, showcasing a number of the institution’s most renowned pieces, including Leonardo da Vinci’s Mona Lisa, Rosso Fiorentino’s Pietà, and the Venus de Milo. “The Musée du Louvre had a record 10.2 million visitors in 2018-an increase of 25 percent in comparison with 2017,” the statement reads in part. ![]() According to a recent statement made by the Louvre museum in Paris, Beyoncé and Jay-Z’s critically acclaimed music video for their 2018 hit, "APESH*T", had a direct impact on the museum’s attendance this past year. Beyoncé and Jay-Z Return to the Louvre in New Music Video, Picking the Greatest Hits. The protests had caused the museum to close on one Saturday only, it said.Leave it to the Carters to help elevate already elevated art. The museum said the gilets jaunes anti-government demonstrations in central Paris in late November and December had not affected visitor numbers. Beyoncé and Jay-Z shocked fans when they released the album Everything is Love over the weekend, while kicking off their world tour in London. The museum also said the rise in visitors had been helped by the vast refurbishment of the entry and ticket office, funded in part through agreement with the Abu Dhabi branch, as well as online ticket sales that had reduced waiting times. This year’s unprecedented Leonardo da Vinci exhibition – part of a Europe-wide commemoration of the 500th anniversary of the Renaissance master’s death – is expected to attract large numbers. ![]() The museum’s success in 2018 was also helped by major exhibitions, in particular a spectacular retrospective of the 19th century artist Eugène Delacroix. A music video created by Beyonc Knowles and Sean Jay-Z Carter and featuring them in Paris’ famed Louvre Museum ignited conversations about who have traditionally been invited to show their work and interact with objects of art in museums. This year the museum is hoping to bring in more young visitors by adding free night-time visits on the first Saturday of the month. ![]() “The Beyoncé video, like the opening of the Louvre museum in Abu Dhabi, ensured that the Louvre was talked about across the world, and one of the consequences of that is the spectacular rise in visitor numbers last year.” “It’s clear that 2018 was a remarkable year for the international reputation of the Louvre,” the museum’s director, Jean-Luc Martinez, told French radio. It led the museum to create a special visitor guide based on the video, which was a success and gave the permanent collection what one museum worker called the feeling of a “cool brand”. The video, viewed more than 150m times online, was seen as an important comment on the representation of power in art, and on race and colonialism, as well as being a conversation starter for young visitors. View image in fullscreen A still from the video for Apeshit, featuring the Consecration of the Emperor Napoleon and the Coronation of Empress Joséphine (1804), by Jacques-Louis David. En 2018, la chanteuse Beyoncé et le rappeur Jay-Z ont choisi le Louvre comme décor du clip de leur duo, « Apeshit ». ![]()
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